{"id":1045,"date":"2024-09-16T16:31:20","date_gmt":"2024-09-16T14:31:20","guid":{"rendered":"https:\/\/agence-webmarketing.eu\/brandsatwork\/?p=1045"},"modified":"2025-02-06T10:31:21","modified_gmt":"2025-02-06T09:31:21","slug":"lancement-produit-premium-r-eqiom","status":"publish","type":"post","link":"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-produit-premium-r-eqiom\/","title":{"rendered":"Lancement du produit premium R"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1045\" class=\"elementor elementor-1045\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-509c6b6 e-con-full e-flex e-con e-parent\" data-id=\"509c6b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-40270247 e-con-full e-flex e-con e-child\" data-id=\"40270247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40678ab1 elementor-widget elementor-widget-text-editor\" data-id=\"40678ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tlancement de produits\net services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77706aeb elementor-widget elementor-widget-image\" data-id=\"77706aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"961\" height=\"358\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-eqiom.png\" class=\"attachment-full size-full wp-image-1048\" alt=\"logo EQIOM\" srcset=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-eqiom.png 961w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-eqiom-300x112.png 300w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-eqiom-768x286.png 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241fe23 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"241fe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lancement du produit premium R<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd316ee elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5bd316ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEqiom a mis au point un ciment qui combine r\u00e9sistance et empreinte carbone r\u00e9duite.\nNous avons \u00e9t\u00e9 sollicit\u00e9s pour d\u00e9finir le positionnement marketing de ce nouveau produit, son packaging et la campagne de communication qui accompagnait son lancement.\n\u00c0 cette occasion, nous avons agrandi la famille des personnages EQIOM avec R\u00e9mi, le costaud souriant, solide et accessible.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733fdce elementor-align-left elementor-widget elementor-widget-button\" data-id=\"733fdce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#autres-realisations\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos autres r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-64d8ca59 e-con-full e-flex e-con e-child\" data-id=\"64d8ca59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d0ac41 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"56d0ac41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/lancement-produit-EQIOM-premium.jpg\" alt=\"lancement produit EQIOM\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/packaging-EQIOM-premium.jpg\" alt=\"packaging produit EQIOM\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f7a665 e-con-full e-flex e-con e-parent\" data-id=\"1f7a665\" data-element_type=\"container\" data-e-type=\"container\" id=\"autres-realisations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a4a3d0 e-con-full e-flex e-con e-child\" data-id=\"5a4a3d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720b9a6 elementor-widget elementor-widget-heading\" data-id=\"720b9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e0 voir aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c7e0cbd e-con-full e-flex e-con e-child\" data-id=\"c7e0cbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8287546 e-con-full e-flex e-con e-child\" data-id=\"8287546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025e788 elementor-widget elementor-widget-eael-post-list\" data-id=\"025e788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-post-list-container advanced layout-advanced\"><div class=\"eael-post-list-wrap\"><div class=\"eael-post-list-posts-wrap eael-post-appender eael-post-appender-025e788\"><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-marque-selontra\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/lancement-marque-selontra.jpg\" alt=\"lancement marque Selontra BASF\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-marque-selontra\/\" >Lancement de la marque Selontra<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-marque-selontra\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/ancement-gamme-screeno-line\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/07\/lancement-gamme-screeno-line-betafence-systeme-clotures-min.jpg\" alt=\"\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/ancement-gamme-screeno-line\/\" >Lancement de la gamme SCREENO\u00ae LINE<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/ancement-gamme-screeno-line\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/etanx-packagings-et-lancement\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/07\/packaging-lancement-etanx-lariviere.jpg\" alt=\"packaging lancement etanx larivi\u00e8re\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/etanx-packagings-et-lancement\/\" >Lancement de la marque Etanx<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/etanx-packagings-et-lancement\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/naming-definition-identite-lancement-marque-litt\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-LITT.jpg\" alt=\"LITT\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/naming-definition-identite-lancement-marque-litt\/\" >Naming, d\u00e9finition de l&rsquo;identit\u00e9 et lancement de la marque propre<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/naming-definition-identite-lancement-marque-litt\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div><div data-nonce=\"c4e34608f0\" class=\"post-list-pagination\" data-widget-id=\"025e788\" data-widget=\"025e788\" data-page-id=\"1045\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_List\" data-args=\"orderby=menu_order&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=post_tag&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=3&amp;tax_query%5Brelation%5D=AND&amp;post__not_in%5B0%5D=1045\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/button><button class=\"btn btn-next-post\" id=\"post-nav-next-025e788\" aria-label=\"next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/button>\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a5da0 elementor-widget__width-initial elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"84a5da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir toutes nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eqiom a mis au point un ciment qui combine r\u00e9sistance et empreinte carbone r\u00e9duite.<br \/>\nNous avons \u00e9t\u00e9 sollicit\u00e9s pour d\u00e9finir le positionnement marketing de ce nouveau produit, son packaging et la campagne de communication qui accompagnait son lancement.<br \/>\n\u00c0 cette occasion, nous avons agrandi la famille des personnages EQIOM avec R\u00e9mi, le costaud souriant, solide et accessible.<\/p>\n","protected":false},"author":15,"featured_media":1060,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3,2],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-lancement-de-produits-et-services","tag-packaging"],"_links":{"self":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/comments?post=1045"}],"version-history":[{"count":0,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media\/1060"}],"wp:attachment":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media?parent=1045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/categories?post=1045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/tags?post=1045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}