{"id":1087,"date":"2024-09-17T09:34:31","date_gmt":"2024-09-17T07:34:31","guid":{"rendered":"https:\/\/agence-webmarketing.eu\/brandsatwork\/?p=1087"},"modified":"2025-02-06T10:34:54","modified_gmt":"2025-02-06T09:34:54","slug":"naming-pour-la-nouvelle-gamme-de-produits-lariviere","status":"publish","type":"post","link":"https:\/\/agence-webmarketing.eu\/brandsatwork\/naming-pour-la-nouvelle-gamme-de-produits-lariviere\/","title":{"rendered":"Naming pour la nouvelle gamme de produits LARIVI\u00c8RE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1087\" class=\"elementor elementor-1087\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7238c012 e-con-full e-flex e-con e-parent\" data-id=\"7238c012\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-484ba312 e-con-full e-flex e-con e-child\" data-id=\"484ba312\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29cca189 elementor-widget elementor-widget-text-editor\" data-id=\"29cca189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tidentit\u00e9 visuelle\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776a36d elementor-widget elementor-widget-image\" data-id=\"776a36d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1033\" height=\"292\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-lariviere.png\" class=\"attachment-full size-full wp-image-1105\" alt=\"logo Larivi\u00e8re\" srcset=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-lariviere.png 1033w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-lariviere-300x85.png 300w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-lariviere-1024x289.png 1024w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-lariviere-768x217.png 768w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f33842 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f33842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Naming pour la nouvelle gamme de produits LARIVI\u00c8RE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62715ee2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"62715ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa cr\u00e9ation d\u2019une nouvelle marque est toujours un moment fort !\nLarivi\u00e8re a souhait\u00e9 \u00e9largir son offre sur le segment de l\u2019\u00e9tanch\u00e9it\u00e9 en cr\u00e9ant une marque propre. Nous avons propos\u00e9 le nom de marque ETANX. <\/br>\nUne marque qui reprend le mot \u00ab \u00e9tanch\u00e9it\u00e9 \u00bb, qui sonne comme une mati\u00e8re active professionnelle, en lui conf\u00e9rant une sonorit\u00e9 efficace et technique avec le suffixe X.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aed4b1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9aed4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#autres-realisations\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos autres r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4329c435 e-con-full e-flex e-con e-child\" data-id=\"4329c435\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cd0f06 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"61cd0f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/naming-gamme-produits-etanx.jpg\" alt=\"naming gamme de produits ETANX\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-509f693 e-con-full e-flex e-con e-parent\" data-id=\"509f693\" data-element_type=\"container\" data-e-type=\"container\" id=\"autres-realisations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c78b7f e-con-full e-flex e-con e-child\" data-id=\"6c78b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c66ff4 elementor-widget elementor-widget-heading\" data-id=\"9c66ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e0 voir aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba93609 e-con-full e-flex e-con e-child\" data-id=\"ba93609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9236af6 e-con-full e-flex e-con e-child\" data-id=\"9236af6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ea9f3 elementor-widget elementor-widget-eael-post-list\" data-id=\"b6ea9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-post-list-container advanced layout-advanced\"><div class=\"eael-post-list-wrap\"><div class=\"eael-post-list-posts-wrap eael-post-appender eael-post-appender-b6ea9f3\"><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-gamme-tempofor\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/lancement-gamme-tempofor-betafence.jpg\" alt=\"lancement gamme Tempofor Betafence\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-gamme-tempofor\/\" >Lancement de la gamme Tempofor\u00ae<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/lancement-gamme-tempofor\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-des-identites-pour-les-challenges-internes\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2025\/02\/realisation-identites-challenges-internes-DSC.jpg\" alt=\"r\u00e9alisation de l&#039;identit\u00e9 des challenges internes DSC\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-des-identites-pour-les-challenges-internes\/\" >R\u00e9alisation des identit\u00e9s pour les challenges internes<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-des-identites-pour-les-challenges-internes\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-produits-marque-novipro-saint-gobain\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-novipro-saint-gobain.jpg\" alt=\"marque Novipro Saint Gobain\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-produits-marque-novipro-saint-gobain\/\" >Refonte de l&rsquo;identit\u00e9 des produits de la marque \u00ab\u00a0NOVIPRO\u00a0\u00bb<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-produits-marque-novipro-saint-gobain\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-graphique-marque-cada-saint-gobain-packaging\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-saint-gobain-cada.jpg\" alt=\"saint gobain CADA\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-graphique-marque-cada-saint-gobain-packaging\/\" >Refonte de l&rsquo;identit\u00e9 graphique de la marque \u00ab\u00a0CADA\u00a0\u00bb<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/refonte-identite-graphique-marque-cada-saint-gobain-packaging\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div><div data-nonce=\"c4e34608f0\" class=\"post-list-pagination\" data-widget-id=\"b6ea9f3\" data-widget=\"b6ea9f3\" data-page-id=\"1087\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_List\" data-args=\"orderby=menu_order&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=post_tag&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=9&amp;tax_query%5Brelation%5D=AND&amp;post__not_in%5B0%5D=1087\" 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir toutes nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation d\u2019une nouvelle marque est toujours un moment fort !<br \/>\nLarivi\u00e8re a souhait\u00e9 \u00e9largir son offre sur le segment de l\u2019\u00e9tanch\u00e9it\u00e9 en cr\u00e9ant une marque propre. Nous avons propos\u00e9 le nom de marque ETANX. <\/br><br \/>\nUne marque qui reprend le mot \u00ab \u00e9tanch\u00e9it\u00e9 \u00bb, qui sonne comme une mati\u00e8re active professionnelle, en lui conf\u00e9rant une sonorit\u00e9 efficace et technique avec le suffixe X.<\/p>\n","protected":false},"author":18,"featured_media":1109,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-identite-visuelle"],"_links":{"self":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":0,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media\/1109"}],"wp:attachment":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}