{"id":1154,"date":"2024-09-17T12:25:20","date_gmt":"2024-09-17T10:25:20","guid":{"rendered":"https:\/\/agence-webmarketing.eu\/brandsatwork\/?p=1154"},"modified":"2025-02-06T10:42:25","modified_gmt":"2025-02-06T09:42:25","slug":"redaction-brand-book-marques-de-distributeurs-mdd-saint-gobain","status":"publish","type":"post","link":"https:\/\/agence-webmarketing.eu\/brandsatwork\/redaction-brand-book-marques-de-distributeurs-mdd-saint-gobain\/","title":{"rendered":"R\u00e9daction du brand book des marques de distributeurs (MDD)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1154\" class=\"elementor elementor-1154\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3ea1ad80 e-con-full e-flex e-con e-parent\" data-id=\"3ea1ad80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-496a9020 e-con-full e-flex e-con e-child\" data-id=\"496a9020\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae65196 elementor-widget elementor-widget-text-editor\" data-id=\"ae65196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tstrat\u00e9gie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d6d134 elementor-widget elementor-widget-image\" data-id=\"33d6d134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"166\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-Saint-Gobain.png\" class=\"attachment-full size-full wp-image-1158\" alt=\"logo Saint Gobain\" srcset=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-Saint-Gobain.png 350w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/logo-Saint-Gobain-300x142.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e2237d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43e2237d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9daction du brand book des marques de distributeurs (MDD)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7576d662 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"7576d662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNous avons d\u00e9fini les r\u00e8gles d\u2019usage et de positionnement des marques propres pour les diff\u00e9rentes entit\u00e9s europ\u00e9ennes de Saint-Gobain Distribution.\nApr\u00e8s une tourn\u00e9e et des interviews dans les diff\u00e9rents pays concern\u00e9s, nous avons r\u00e9dig\u00e9 le Brand Book des diff\u00e9rentes MDD :\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2cd65 elementor-widget elementor-widget-text-editor\" data-id=\"9e2cd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>pour rappeler \u00e0 chaque pays la strat\u00e9gie et les r\u00e8gles\u00a0<\/li><li><p class=\"p1\">pour fixer la plateforme de marque de chacune des marques propres du portefeuille.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e781a0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2e781a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#autres-realisations\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos autres r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-32ecd87c e-con-full e-flex e-con e-child\" data-id=\"32ecd87c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742fc9dc elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"742fc9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/brand-book-MDD-saint-gobain.jpg\" alt=\"brand book MDD Saint gobain\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d1ae6c e-con-full e-flex e-con e-parent\" data-id=\"5d1ae6c\" data-element_type=\"container\" data-e-type=\"container\" id=\"autres-realisations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-baf16f8 e-con-full e-flex e-con e-child\" data-id=\"baf16f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee5cdb elementor-widget elementor-widget-heading\" data-id=\"3ee5cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e0 voir aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2fb5955 e-con-full e-flex e-con e-child\" data-id=\"2fb5955\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-948ef10 e-con-full e-flex e-con e-child\" data-id=\"948ef10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e00af elementor-widget elementor-widget-eael-post-list\" data-id=\"c2e00af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-post-list-container advanced layout-advanced\"><div class=\"eael-post-list-wrap\"><div class=\"eael-post-list-posts-wrap eael-post-appender eael-post-appender-c2e00af\"><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-strategie-plan-communication-basf\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-BASF.jpg\" alt=\"r\u00e9f\u00e9rences BASF\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-strategie-plan-communication-basf\/\" >R\u00e9alisation de la strat\u00e9gie et du plan de communication : segmentation et personnalisation des marques<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-strategie-plan-communication-basf\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/creation-marque-outils-strategie-communication-merci-germain.jpg\" alt=\"cr\u00e9ation de la marque et de la strat\u00e9gie Merci Germain\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\" >Cr\u00e9ation de la marque \u00ab\u00a0Merci Germain\u00a0\u00bb, des outils de communication et de la strat\u00e9gie<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div><div data-nonce=\"c4e34608f0\" class=\"post-list-pagination\" data-widget-id=\"c2e00af\" data-widget=\"c2e00af\" data-page-id=\"1154\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_List\" data-args=\"orderby=menu_order&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=post_tag&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=7&amp;tax_query%5Brelation%5D=AND&amp;post__not_in%5B0%5D=1154\" data-settings=\"eael_post_list_post_feature_image=yes&amp;eael_post_list_post_meta=&amp;eael_post_list_post_title=yes&amp;eael_post_list_post_excerpt=yes&amp;eael_post_list_post_excerpt_length=&amp;eael_post_list_pagination=yes&amp;eael_post_list_layout_type=advanced&amp;eael_post_list_post_cat=&amp;eael_post_list_author_meta=&amp;eael_post_list_title_tag=h2&amp;eael_show_read_more_button=yes&amp;eael_post_list_read_more_text=Voir+le+projet+%C2%BB&amp;eael_post_list_excerpt_expanison_indicator=&amp;eael_post_featured_image_size=full\" data-page=\"1\" data-scroll-on-pagination=\"0\" data-scroll-offset=\"100\" data-template=\"{&quot;dir&quot;:&quot;pro&quot;,&quot;file_name&quot;:&quot;advanced.php&quot;,&quot;name&quot;:&quot;Post-List&quot;}\">\n                <button class=\"btn btn-prev-post\" id=\"post-nav-prev-c2e00af\" disabled=\"true\" aria-label=\"previous\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/button><button class=\"btn btn-next-post\" id=\"post-nav-next-c2e00af\" aria-label=\"next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/button>\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bb3c0 elementor-widget__width-initial elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"50bb3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir toutes nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous avons d\u00e9fini les r\u00e8gles d\u2019usage et de positionnement des marques propres pour les diff\u00e9rentes entit\u00e9s europ\u00e9ennes de Saint-Gobain Distribution.<br \/>\nApr\u00e8s une tourn\u00e9e et des interviews dans les diff\u00e9rents pays concern\u00e9s, nous avons r\u00e9dig\u00e9 le Brand Book des diff\u00e9rentes MDD :<\/p>\n","protected":false},"author":27,"featured_media":1157,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-strategie"],"_links":{"self":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/comments?post=1154"}],"version-history":[{"count":0,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/1154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media\/1157"}],"wp:attachment":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/categories?post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/tags?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}