{"id":437,"date":"2024-09-03T12:51:35","date_gmt":"2024-09-03T10:51:35","guid":{"rendered":"https:\/\/agence-webmarketing.eu\/brandsatwork\/?p=437"},"modified":"2025-02-06T10:24:50","modified_gmt":"2025-02-06T09:24:50","slug":"realisation-strategie-plan-communication-basf","status":"publish","type":"post","link":"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisation-strategie-plan-communication-basf\/","title":{"rendered":"R\u00e9alisation de la strat\u00e9gie et du plan de communication : segmentation et personnalisation des marques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"437\" class=\"elementor elementor-437\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-268fb0cd e-con-full e-flex e-con e-parent\" data-id=\"268fb0cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-44a15af8 e-con-full e-flex e-con e-child\" data-id=\"44a15af8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d7ce1e elementor-widget elementor-widget-text-editor\" data-id=\"26d7ce1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tstrat\u00e9gie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d32bb2e elementor-widget elementor-widget-image\" data-id=\"7d32bb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/BASF-Logo-blanc.png\" class=\"attachment-full size-full wp-image-446\" alt=\"logo BASF\" srcset=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/BASF-Logo-blanc.png 1024w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/BASF-Logo-blanc-300x108.png 300w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/BASF-Logo-blanc-768x278.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7faf939a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7faf939a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9alisation de la strat\u00e9gie et du plan de communication : segmentation et personnalisation des marques<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-524956e0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"524956e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLa division Pest Control de BASF d\u00e9ploie plusieurs marques pour lutter contre la prolif\u00e9ration des nuisibles. Nous avons collabor\u00e9 avec eux pour \u00e9laborer une strat\u00e9gie de communication efficace, en segmentant les messages et en d\u00e9finissant une tonalit\u00e9 unique pour chaque marque. Cette approche personnalis\u00e9e a permis de renforcer l'impact de chaque marque sur son march\u00e9 cible, optimisant ainsi leur efficacit\u00e9 dans la lutte contre les nuisibles.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d671a6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4d671a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#autres-realisations\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos autres r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5598178a e-con-full e-flex e-con e-child\" data-id=\"5598178a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e330c21 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3e330c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/strategie-plan-communication-BASF.jpg\" alt=\"strat\u00e9gie et plan de communication BASF\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-45e8b18 e-con-full e-flex e-con e-parent\" data-id=\"45e8b18\" data-element_type=\"container\" data-e-type=\"container\" id=\"autres-realisations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d8adedc e-con-full e-flex e-con e-child\" data-id=\"d8adedc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc3e26 elementor-widget elementor-widget-heading\" data-id=\"adc3e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e0 voir aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f2a1510 e-con-full e-flex e-con e-child\" data-id=\"f2a1510\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-11975a9 e-con-full e-flex e-con e-child\" data-id=\"11975a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf41b05 elementor-widget elementor-widget-eael-post-list\" data-id=\"cf41b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-post-list-container advanced layout-advanced\"><div class=\"eael-post-list-wrap\"><div class=\"eael-post-list-posts-wrap eael-post-appender eael-post-appender-cf41b05\"><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/creation-marque-outils-strategie-communication-merci-germain.jpg\" alt=\"cr\u00e9ation de la marque et de la strat\u00e9gie Merci Germain\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\" >Cr\u00e9ation de la marque \u00ab\u00a0Merci Germain\u00a0\u00bb, des outils de communication et de la strat\u00e9gie<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-marque-merci-germain-outils-strategie-communication\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/redaction-brand-book-marques-de-distributeurs-mdd-saint-gobain\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-saint-gobain.jpg\" alt=\"Saint Gobain\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/redaction-brand-book-marques-de-distributeurs-mdd-saint-gobain\/\" >R\u00e9daction du brand book des marques de distributeurs (MDD)<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/redaction-brand-book-marques-de-distributeurs-mdd-saint-gobain\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div><div data-nonce=\"c4e34608f0\" class=\"post-list-pagination\" data-widget-id=\"cf41b05\" data-widget=\"cf41b05\" data-page-id=\"437\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_List\" data-args=\"orderby=menu_order&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=post_tag&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=7&amp;tax_query%5Brelation%5D=AND&amp;post__not_in%5B0%5D=437\" data-settings=\"eael_post_list_post_feature_image=yes&amp;eael_post_list_post_meta=&amp;eael_post_list_post_title=yes&amp;eael_post_list_post_excerpt=yes&amp;eael_post_list_post_excerpt_length=&amp;eael_post_list_pagination=yes&amp;eael_post_list_layout_type=advanced&amp;eael_post_list_post_cat=&amp;eael_post_list_author_meta=&amp;eael_post_list_title_tag=h2&amp;eael_show_read_more_button=yes&amp;eael_post_list_read_more_text=Voir+le+projet+%C2%BB&amp;eael_post_list_excerpt_expanison_indicator=&amp;eael_post_featured_image_size=full\" data-page=\"1\" data-scroll-on-pagination=\"0\" data-scroll-offset=\"100\" data-template=\"{&quot;dir&quot;:&quot;pro&quot;,&quot;file_name&quot;:&quot;advanced.php&quot;,&quot;name&quot;:&quot;Post-List&quot;}\">\n                <button class=\"btn btn-prev-post\" id=\"post-nav-prev-cf41b05\" disabled=\"true\" aria-label=\"previous\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/button><button class=\"btn btn-next-post\" id=\"post-nav-next-cf41b05\" aria-label=\"next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/button>\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ea18d elementor-widget__width-initial elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"b2ea18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir toutes nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La division Pest Control de BASF d\u00e9ploie plusieurs marques pour lutter contre la prolif\u00e9ration des nuisibles. Nous avons collabor\u00e9 avec eux pour \u00e9laborer une strat\u00e9gie de communication efficace, en segmentant les messages et en d\u00e9finissant une tonalit\u00e9 unique pour chaque marque. Cette approche personnalis\u00e9e a permis de renforcer l&rsquo;impact de chaque marque sur son march\u00e9 cible, optimisant ainsi leur efficacit\u00e9 dans la lutte contre les nuisibles.<\/p>\n","protected":false},"author":12,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-strategie"],"_links":{"self":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":0,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media\/440"}],"wp:attachment":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}