{"id":746,"date":"2024-09-16T12:03:43","date_gmt":"2024-09-16T10:03:43","guid":{"rendered":"https:\/\/agence-webmarketing.eu\/brandsatwork\/?p=746"},"modified":"2025-02-06T10:10:12","modified_gmt":"2025-02-06T09:10:12","slug":"activation","status":"publish","type":"post","link":"https:\/\/agence-webmarketing.eu\/brandsatwork\/activation\/","title":{"rendered":"R\u00e9alisation d&rsquo;une strat\u00e9gie d&rsquo;activation et d&rsquo;animation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"746\" class=\"elementor elementor-746\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1d736229 e-con-full e-flex e-con e-parent\" data-id=\"1d736229\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-704b9abe e-con-full e-flex e-con e-child\" data-id=\"704b9abe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac143de elementor-widget elementor-widget-text-editor\" data-id=\"3ac143de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDIGITAL\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8b8b80 elementor-widget elementor-widget-image\" data-id=\"7d8b8b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"180\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/ubbink.png\" class=\"attachment-full size-full wp-image-752\" alt=\"logo UBBINK\" srcset=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/ubbink.png 670w, https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/ubbink-300x81.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39769b7c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"39769b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9alisation d&rsquo;une strat\u00e9gie d&rsquo;activation et d&rsquo;animation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ff1733 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"66ff1733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNous avons d\u00e9fini pour Ubbink la strat\u00e9gie d\u2019activation et d\u2019animation des installateurs professionnels. Apr\u00e8s un travail d\u2019analyse de l\u2019existant, de leur base de donn\u00e9e et des outils en place, nous avons propos\u00e9 la strat\u00e9gie pour toucher les diff\u00e9rentes cibles avec une approche diff\u00e9renci\u00e9e selon leur niveau de proximit\u00e9 avec la marque.\nApr\u00e8s la d\u00e9finition des personas et des outils adapt\u00e9s, nous avons cr\u00e9\u00e9 une identit\u00e9 \u00e0 la communication : le MUG, la Minute Ubbink Gagnante !\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b3cf0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"27b3cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#autres-realisations\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir nos autres r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6d05ec4b e-con-full e-flex e-con e-child\" data-id=\"6d05ec4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32c6518 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"32c6518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/UBBINK-EMAILING.jpg\" alt=\"emailing UBBINK\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-707b3fb e-con-full e-flex e-con e-parent\" data-id=\"707b3fb\" data-element_type=\"container\" data-e-type=\"container\" id=\"autres-realisations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-41957f8 e-con-full e-flex e-con e-child\" data-id=\"41957f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-046faa6 elementor-widget elementor-widget-heading\" data-id=\"046faa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e0 voir aussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20cf06c e-con-full e-flex e-con e-child\" data-id=\"20cf06c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a4c4e30 e-con-full e-flex e-con e-child\" data-id=\"a4c4e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf82e3 elementor-widget elementor-widget-eael-post-list\" data-id=\"9bf82e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-post-list-container advanced layout-advanced\"><div class=\"eael-post-list-wrap\"><div class=\"eael-post-list-posts-wrap eael-post-appender eael-post-appender-9bf82e3\"><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/atlantic-programme-relationnel\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/references-atlantic.jpg\" alt=\"programme relationnel atlantic\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/atlantic-programme-relationnel\/\" >R\u00e9alisation du programme relationnel : dynamisation de la communaut\u00e9 d&rsquo;installateurs<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/atlantic-programme-relationnel\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><div class=\"eael-post-list-post \"><div class=\"eael-post-list-post-inner\"><div class=\"eael-post-list-thumbnail \"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-webinaire-lancement-marque-etanx\/\">\n                <img decoding=\"async\" src=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-content\/uploads\/2024\/09\/webinaire-lancement-marque-etanx.jpg\" alt=\"cr\u00e9ation webinaire lancement marque Etanx Larivi\u00e8re\">\n            <\/a><\/div><div class=\"eael-post-list-content\"><h2 class=\"eael-post-list-title\"><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-webinaire-lancement-marque-etanx\/\" >Cr\u00e9ation d&rsquo;un webinaire pour le lancement de la marque Etanx<\/a><\/h2><p><\/p><a href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/creation-webinaire-lancement-marque-etanx\/\" class=\"eael-post-elements-readmore-btn\" >Voir le projet \u00bb<\/a><div class=\"boxed-meta\"><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div><div data-nonce=\"c4e34608f0\" class=\"post-list-pagination\" data-widget-id=\"9bf82e3\" data-widget=\"9bf82e3\" data-page-id=\"746\" data-class=\"Essential_Addons_Elementor\\Pro\\Elements\\Post_List\" data-args=\"orderby=menu_order&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=post_tag&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=8&amp;tax_query%5Brelation%5D=AND&amp;post__not_in%5B0%5D=746\" data-settings=\"eael_post_list_post_feature_image=yes&amp;eael_post_list_post_meta=&amp;eael_post_list_post_title=yes&amp;eael_post_list_post_excerpt=yes&amp;eael_post_list_post_excerpt_length=&amp;eael_post_list_pagination=yes&amp;eael_post_list_layout_type=advanced&amp;eael_post_list_post_cat=&amp;eael_post_list_author_meta=&amp;eael_post_list_title_tag=h2&amp;eael_show_read_more_button=yes&amp;eael_post_list_read_more_text=Voir+le+projet+%C2%BB&amp;eael_post_list_excerpt_expanison_indicator=&amp;eael_post_featured_image_size=full\" data-page=\"1\" data-scroll-on-pagination=\"0\" data-scroll-offset=\"100\" data-template=\"{&quot;dir&quot;:&quot;pro&quot;,&quot;file_name&quot;:&quot;advanced.php&quot;,&quot;name&quot;:&quot;Post-List&quot;}\">\n                <button class=\"btn btn-prev-post\" id=\"post-nav-prev-9bf82e3\" disabled=\"true\" aria-label=\"previous\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><\/button><button class=\"btn btn-next-post\" id=\"post-nav-next-9bf82e3\" aria-label=\"next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/button>\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7837a28 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"7837a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agence-webmarketing.eu\/brandsatwork\/realisations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir toutes nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous avons d\u00e9fini pour Ubbink la strat\u00e9gie d\u2019activation et d\u2019animation des installateurs professionnels. Apr\u00e8s un travail d\u2019analyse de l\u2019existant, de leur base de donn\u00e9e et des outils en place, nous avons propos\u00e9 la strat\u00e9gie pour toucher les diff\u00e9rentes cibles avec une approche diff\u00e9renci\u00e9e selon leur niveau de proximit\u00e9 avec la marque.<br \/>\nApr\u00e8s la d\u00e9finition des personas et des outils adapt\u00e9s, nous avons cr\u00e9\u00e9 une identit\u00e9 \u00e0 la communication : le MUG, la Minute Ubbink Gagnante !<\/p>\n","protected":false},"author":32,"featured_media":749,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-digital"],"_links":{"self":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":0,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media\/749"}],"wp:attachment":[{"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-webmarketing.eu\/brandsatwork\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}